The First 3 Things to Focus on After Launching Your Website

Sep 23

Launching a new website is exciting—it’s the digital version of cutting the ribbon on your storefront or unveiling your new brand identity. But here’s the truth: launch day isn’t the finish line. It’s the starting point.

The question we hear most often from clients is: “Now what?”

With over 500 launches behind us, we’ve learned that the most successful websites are the ones that get intentional attention right after launch. Here are the first three areas to focus on to make sure your new site isn’t just live—but actively working for your business.

1. Build Your SEO Foundation

Search Engine Optimization (SEO) ensures your site can be discovered by the right people at the right time. While SEO is an ongoing process, there are immediate steps you can take after launch to set yourself up for success:

Confirm indexing. Make sure your sitemap has been submitted to Google Search Console so your pages start appearing in search results.
Optimize your metadata. Every page should have a clear, keyword-friendly title and meta description that invites clicks.
Check mobile performance. Google prioritizes mobile-friendly sites, so test your pages on different devices.
Start blogging. Even one or two well-optimized posts per month signal to Google that your site is active and relevant.

👉 Why it matters: SEO is a long game. The earlier you start, the sooner you’ll begin building visibility and traffic momentum.

2. Connect Your Marketing Ecosystem

Your website doesn’t exist in isolation. To maximize impact, make sure it’s seamlessly connected to your other marketing channels:

Social media links: Add links to your Instagram, LinkedIn, or Facebook so visitors can easily follow you.
Email capture: Place a signup form on key pages so you can build your mailing list from day one.
Lead forms: Ensure your contact and inquiry forms are easy to find and fully functional.
Integrations: Connect tools like scheduling software, CRMs, or e-commerce systems so your workflow is smooth behind the scenes.

👉 Why it matters: The more touchpoints you create, the more opportunities you have to engage potential clients and move them closer to working with you.

3. Measure and Refine

What gets measured gets improved. Your website should evolve as you learn what works. From the very beginning:

Install analytics. Google Analytics, Squarespace Analytics, or another platform of your choice will help you understand who’s visiting and how they’re engaging.
Track conversions. Set up goals to measure form fills, email signups, or purchases.
Pay attention to behaviour. Look at which pages get the most traffic, where users drop off, and how long they spend on your content.
Refine based on insights. If one page consistently underperforms, update the copy or design. If one blog drives significant traffic, create follow-up posts around similar topics.

👉 Why it matters: A website isn’t static. The best-performing sites evolve over time based on data—not guesswork.

Bonus: Don’t Forget the Human Touch

Technology is powerful, but your website is ultimately a tool to connect with people. Consider:

Adding a warm welcome message or thank-you email automation for new subscribers
Sharing your new site on social media with a personal note about what it means for your business
Asking clients or colleagues to test the site and share honest feedback

Small gestures like these add personality and strengthen relationships.

The Bottom Line

Launching your site is a major milestone, but the real impact comes from what you do next. Focus on three key areas—SEO, marketing integrations, and analytics—and you’ll set yourself up for growth, not just a shiny new site.

At Launchworthy, we design every project with these priorities in mind. That way, your website isn’t just built to look good—it’s built to work.