Meet the team behind your next big launch.
We’re Launchworthy — a female-founded, award-winning Canadian agency trusted by visionary brands worldwide to craft refined identities, bespoke Squarespace websites, and intentional marketing that fuels real growth.
500+ Brands Supported Worldwide
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Squarespace Circle Platinum Partners
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100+ Five-Star Reviews
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Award-Winning Brand, Web & Marketing Specialists
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Decades of Combined Experience
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Internationally Recognized Designers
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500+ Brands Supported Worldwide • Squarespace Circle Platinum Partners • 100+ Five-Star Reviews • Award-Winning Brand, Web & Marketing Specialists • Decades of Combined Experience • Internationally Recognized Designers •
The Story Behind Launchworthy
Launchworthy was founded in 2016 by creative partners Robyn Hoogenboom and Megan Barton, whose shared passion for design, strategy, and client success turned a small, family-rooted collaboration into a trusted creative studio. What began serving local businesses in the Kawartha Lakes has grown into a boutique agency partnering with more than 500 brands across Canada, the US, and internationally. We’ve stayed intentionally small, with a close-knit team of six specialists, so our clients always work directly with the experts bringing their vision to life. It’s a model that keeps us close to the work, agile in our process, and deeply invested in every client relationship.
Meet the Team
We are a collective of strategists, designers, and marketing experts dedicated to building brands and websites that scale with purpose. As an intersectionally diverse team, we believe in celebrating different perspectives, championing equity and inclusion, and treating every client with respect. With decades of combined experience, industry recognition, and a shared commitment to continual learning, we create brands that don’t just look good — they inspire, empower, and deliver measurable growth.
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Robyn Hoogenboom
CO-FOUNDER & BRAND + MARKETING DIRECTOR
Robyn is an award-winning creative with more than a decade of branding, design, and marketing expertise. With a formal background in graphic design, she builds inspired campaigns and cohesive brand identities that connect with audiences on a deeper level. Robyn leads with creativity and strategy, ensuring every brand feels both compelling and inclusive. By celebrating diverse voices through design and marketing, she helps clients capture attention, earn trust, and spark meaningful growth in their industries.
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Megan Barton
CO-FOUNDER & WEB + SYSTEMS DIRECTOR
Meg is a certified Squarespace Circle Platinum Partner, recognized internationally as a Top-Level Designer by Squarespace and 99designs. With multiple awards for website design, she specializes in building systems-driven websites that are as seamless as they are beautiful. Meg ensures every site empowers clients with tools that make running their businesses easier and more effective. Passionate about accessibility and equity in design, she blends strategy with empathy to create websites that inspire, include, and scale with success.
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Nicole Gray
CLIENT SUCCESS MANAGER
Nicole is the first point of connection for many clients, guiding them with professionalism and care from onboarding through completion. With over a decade of sales and business experience, she combines her entrepreneurial background with a deep commitment to client success. Nicole ensures that every collaboration feels smooth, transparent, and empowering. She champions an inclusive approach, making sure each client feels supported and respected as their project unfolds, and reinforcing Launchworthy’s promise of growth with care.
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Christina Dedes
BRAND & WEB DESIGNER
Christina is a designer and visual storyteller with a passion for colour, typography, and hand-crafted brand identities. Active in local arts initiatives, she advocates for creativity as a force for inclusion and empowerment. At Launchworthy, Christina translates brand strategy into distinct visuals that honor individuality while maintaining clarity and cohesion. By designing with community in mind, she ensures every project reflects both artistry and intention, helping clients stand out while building connections that inspire and endure.
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Jacob Collins
UI DESIGNER + WEB SPECIALIST
Jacob is a talented UI Designer and Squarespace Circle Platinum Partner who specializes in modern, user-friendly websites. His work combines sleek aesthetics with functionality, translating brand strategies into digital experiences that resonate with diverse audiences. With a deep knowledge of Squarespace’s capabilities, Jacob ensures every project is both visually compelling and strategically aligned. He values design that is approachable, accessible, and impactful, helping clients connect authentically with the people they serve while achieving measurable results.
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Melissa Dafoe
DIGITALMARKETING STRATEGIST
Melissa is a marketing strategist with expertise in SEO, Google and Meta ads, and content development. With academic backgrounds in English and Social Work, she brings a unique lens of empathy and storytelling to every campaign. Melissa drives visibility for clients beyond launch, ensuring growth is grounded in both data and inclusivity. Her work amplifies diverse voices and connects brands to the communities they aim to reach, blending creativity and strategy to deliver lasting results.
Let’s make it launchworthy.
If you’re dreaming big and want a creative team that brings clarity, collaboration, and craft – you’re in the right place. Book a free discovery call to find out if we’re a fit.