Launching a new website is exciting—it’s the digital version of cutting the ribbon on your storefront or unveiling your new brand identity. But here’s the truth: launch day isn’t the finish line. It’s the starting point.

Choosing the right platform is one of the most important decisions you’ll make for your website. Two names dominate the conversation: Squarespace and WordPress. Both have strong reputations, large user bases, and plenty of advocates. But which one is right for your business?