We’re celebrating 9 years in business with a new chapter. Barton Creative Co. has officially rebranded as Launchworthy.

Our new name reflects what we’ve always done best: helping brands launch — and grow — with clarity, confidence, and creativity. From strategic branding to bespoke Squarespace websites to ongoing marketing support, Launchworthy brings together everything you need to take your business further.

Squarespace’s 2025 Refresh brings AI, smarter payments, new commerce tools & more. Learn what’s new, how it works, and when expert help makes the difference.

When budgets are tight, it’s tempting to cut corners on your website. After all, there are plenty of “quick and cheap” options: DIY website builders, budget freelancers, or agencies promising rock-bottom rates. At first glance, the savings feel smart.

DIY tools have made it easier than ever to create logos and graphics. Platforms like Canva, Fiverr, or even AI generators promise fast and cheap branding at your fingertips. And for startups on a shoestring budget, the appeal is obvious.

Launching a new website is exciting—it’s the digital version of cutting the ribbon on your storefront or unveiling your new brand identity. But here’s the truth: launch day isn’t the finish line. It’s the starting point.

When it comes to marketing, it’s easy to get caught up in the chase for “quick wins.” A viral Instagram post. A single ad campaign that drives a spike in traffic. A trendy tactic that promises overnight growth.

If you’re planning a new website, one of the first questions on your mind is timing. How long will it take—and what actually happens between “hello” and launch?

Choosing the right platform is one of the most important decisions you’ll make for your website. Two names dominate the conversation: Squarespace and WordPress. Both have strong reputations, large user bases, and plenty of advocates. But which one is right for your business?

Many business owners use the words “logo” and “brand” interchangeably. But while your logo is an important piece of your visual identity, it’s only the tip of the iceberg. Understanding the difference between the two is critical if you want to stand out, connect with your audience, and grow with intention.

Struggling to connect with your audience? Discover 5 common branding mistakes businesses make and learn how to fix them for a stronger, more consistent brand.