Squarespace Refresh 2025: What’s New and How It Can Grow Your Business
Every year, Squarespace rolls out its “Refresh” — a bundle of new features designed to help entrepreneurs build, scale, and market their businesses online. The 2025 Squarespace Refresh is one of the most powerful yet, with updates ranging from AI-driven design tools to smarter payment systems and expanded global commerce features.
But if you’re not living in the tech world every day, it can be tricky to understand what these updates mean for you. That’s why we’ve broken things down in plain English — including our take on how each feature can serve you best.
At Launchworthy, we’re a Platinum Squarespace Partner, which means we get early access and behind-the-scenes insight into these updates. Here’s your guide to what’s new, why it matters, and how to use these tools strategically in your business.
1. Design Differently
Blueprint AI Enhancements
Squarespace’s AI design tool, Blueprint AI, now goes beyond starter templates. It can instantly generate adaptive designs based on your industry, with professional layouts, imagery, and even placeholder copy. Soon, you’ll even be able to describe what you want in a chat, and the AI will pull together a personalized look.
💡 Our Thoughts: A fantastic DIY starting point for entrepreneurs who need a quick launch. For businesses ready to scale, though, a distinctive brand presence still comes from human expertise and custom strategy — something AI isn’t yet capable of replicating.
Finish Layer Customization
The new Finish Layer introduces motion and interactivity to your site — think scrolling animations, image fades, or text blocks that rotate slightly for emphasis. You can also import your own fonts, giving you even more brand consistency.
💡 Our Thoughts: This opens up exciting new options for DIY customization, but it’s also easier to feel overwhelmed or to overdo it. An expert can help ensure these tools are used tastefully and in line with your branding, so your website feels more polished and impactful rather than overstimulating.
2. Scale Your Business
Squarespace Beacon AI
This built-in AI assistant provides step-by-step recommendations on SEO, site performance, and content improvements.
💡 Our Thoughts: A welcome addition for DIYers — Beacon AI helps you maintain a strong SEO foundation more effortlessly. It won’t replace long-term strategies like blogging or advanced SEO, but it’s an excellent built-in guide to keep your site healthy and optimized.
Squarespace Domains Updates
Squarespace has expanded domain options (like .fr or .nz) and simplified the dashboard. Built-in two-factor authentication makes things more secure.
💡 Our Thoughts: Straightforward to manage on your own, especially if you’re buying a single domain. If you’re juggling multiple domains or migrating from another provider, though, expert support can help avoid downtime or lost emails.
Smarter Services & Payments
Service providers now get mobile-friendly listings, recurring and scheduled invoices, integrations with Google Sheets and Zapier, and app-based payment management.
💡 Our Thoughts: Great for coaches, consultants, and creatives who want to run their business more smoothly. These features can be DIYed, but if you’re managing multiple programs or want everything synced seamlessly, it’s worth getting help to prevent messy back-end setups.
Email Marketing Boosts
Squarespace Email Campaigns now includes seasonal templates, better automations, and editable discount fields.
💡 Our Thoughts: A step up for DIY marketing. The basics are user-friendly, but if you want to run advanced funnels or audience segmentation, pairing Squarespace’s tools with expert strategy will get you further, faster.
3. AI, Bio Sites, and Scheduling
Squarespace AI Everywhere
AI is now built directly into the editor to draft website copy, email campaigns, and even product descriptions.
💡 Our Thoughts: Excellent for breaking through writer’s block, but AI content still benefits from human refinement. Think of it as a draft generator, not a finished product.
Bio Sites Pro
Squarespace’s “link in bio” tool now has a paid Pro version with advanced customization, monetization (digital downloads, 1:1 appointments), and better audience engagement tools.
💡 Our Thoughts: A smart option for creators and influencers.
Acuity Scheduling Refresh
Scheduling pages can now automatically match your website branding, and new checkout tools make it easier to manage deposits, balances, and tips.
💡 Our Thoughts: A clear win for DIY service providers — your booking page will finally look cohesive with your site. For practices or programs where scheduling is mission-critical, integrating Acuity with automations and workflows can elevate the entire client experience.
4. Smarter Commerce & Financial Services
Sell at Scale
Squarespace commerce now supports automated tax, real-time shipping rates, local currency pricing, improved inventory tracking, and extensions like Allday for restaurants.
💡 Our Thoughts: A solid upgrade for shops selling locally or globally.
Squarespace Balance & Capital
Squarespace Balance centralizes finances with same-day payouts, rewards cards, and expense tools. Squarespace Capital introduces small business funding options, while Instant Payouts expand globally.
💡 Our Thoughts: Convenient for entrepreneurs who want all-in-one simplicity.
Donations Made Simple
Donors can now cover processing fees so 100% of gifts go to your mission. Built-in QR codes make in-person giving easier.
💡 Our Thoughts: A big win for nonprofits. Easy to set up and run without much technical support.
Why This Matters for You
The 2025 Squarespace Refresh makes the platform even more powerful for entrepreneurs. You’ll find tools to:
Launch faster with AI-assisted design.
Stay consistent with branding across platforms.
Save time on admin through smarter automations.
Sell, book, and get paid more easily — worldwide.
The real key is knowing when to DIY and when to bring in an expert. At Launchworthy, we help clients implement the right tools strategically — so you don’t just use new features, you leverage them for real growth.
Curious which 2025 updates could make the biggest difference in your business? Let’s chat. As Platinum Squarespace Partners, we’ll help you harness the latest tools to build a stronger brand, smoother systems, and sustainable growth.
