Cool-It Cooler
Meet the Client:
Cool-It Cooler is changing the way fans and outdoor enthusiasts keep their drinks cold. Their signature product — the Cool-It Six Pack Can Cooler — is a reusable, eco-friendly alternative to traditional ice chests. Just freeze, fill, and enjoy ice-cold drinks for over six hours, no messy bags of ice required. Officially licensed by the NHL, the Cool-It Cooler combines practical innovation with team pride, making it a must-have for hockey fans across North America.
Lightweight, compact, and adventure-ready, Cool-It is perfect for camping trips, tailgates, the rink, or weekends at the lake. With a mission to reduce waste and eliminate hassle, the brand has carved out a niche as both a smart lifestyle accessory and a standout fan collectible. Whether gifted to a die-hard hockey supporter or packed for your next outdoor adventure, Cool-It Cooler ensures the good times stay cold.
Project Overview:
Cool-It Cooler came to us with existing branding but an outdated website that no longer reflected their innovative product. We transitioned their online presence into Squarespace, creating a fully modernized design that’s clean, dynamic, and built to scale. The new site includes e-commerce functionality (with the shop launching soon), custom graphics, and AI-enhanced feature imagery that bring the product’s unique benefits to life.
Every detail was crafted with performance in mind — from full SEO integration to a mobile-first design that ensures fans can shop seamlessly from any device. The result is a site that not only matches the energy of the Cool-It brand but also positions them for growth as they expand their reach across the NHL fan community and beyond.
Project Timeline: 2 months
