StarPRO
Meet the Client:
StarPRO is a healthcare technology company raising the standard of care in skilled nursing facilities through innovative tools, data-driven insights, and a commitment to transparency. Their mission is to align financial stability with clinical outcomes so operators, staff, residents, and families can all benefit from improved quality of care. What began as custom Star Rating dashboards for top-performing nursing home operators has since grown into a full-featured platform serving operators, investors, consultants, and industry stakeholders nationwide.
Backed by a leadership team with decades of experience in operations, compliance, finance, and quality improvement, StarPRO bridges the gap between business strategy and resident outcomes. Their software empowers stakeholders to access meaningful data, make better decisions, and continuously improve performance. With expertise spanning executive strategy, operations management, investment due diligence, data analytics, and software development, StarPRO delivers practical, intuitive solutions designed to elevate the entire nursing home industry.
Project Overview:
StarPRO, a SaaS platform for healthcare data metrics, needed to migrate from WordPress to a modern marketing site that could educate customers, highlight pricing, and support resource-driven growth. We delivered a fresh design with custom scrolling and hover animations, curated imagery, and unique graphics that set them apart from typical SaaS sites. Strategic call-to-action sections drive conversions, and full mobile optimization ensures a seamless experience across devices. To support scalability, we provided video training and collaborated with their team to migrate additional content before launch. The result is a professional, conversion-focused website that reflects StarPRO’s innovation and positions them for long-term growth in the healthcare space.
Project Timeline: 5 months
