NICHE Pain Care
Meet the Client:
NICHE Pain Care is a community-focused chronic pain clinic serving Northwestern Ontario. Founded by pain physicians Dr. McEwen and Dr. Kotteeswaran, the clinic is committed to expanding access to compassionate, evidence-based care—particularly for underserved populations and children living with chronic pain.
Project Overview:
NICHE Pain Care partnered with Launchworthy to establish both their brand identity and their digital presence as they opened a first-of-its-kind clinic in the region. Through a highly collaborative process, we designed and built a Startup website that introduces their mission and vision, highlights key services—including regenerative medicine, Indigenous healing approaches, and their groundbreaking pediatric program—and provides clarity for both patients and referring providers. The site includes curated educational resources, a multidisciplinary team overview, and links to their patient portal. With full mobile and SEO optimization, the result is a calm, accessible, and credible online home that reflects NICHE’s commitment to inclusive, forward-thinking pain care.
Project Timeline: 4 months
